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Notes on building with AI.

Short, practical takes on what's working, what's hype, and what we've shipped. Written for the people who run the business, not the people who write the code.

  1. 5 min read

    AEO and GEO: how to get cited when buyers ask AI who to hire

    Buyers now research in two places: search engines and AI assistants. Here is the practical work that gets you cited in both.

    AEO & GEOSEO
  2. 5 min read

    Agentic AI vs. automation: the difference that actually matters

    Most "AI projects" are brittle automation wearing a badge. Here is how to tell the two apart before you pay.

    AI agentsAutomation